Okay, maybe “the end of an era” might be a little extreme, but this is my final post for my Digital Marketing class. It has been a good run but it is time to move on to new things.
I know it is sad but we can save the tears for later.
More Than Social Media
Well, it’s been an entire quarter of learning about digital marketing and considering I thought this class would mainly be focused on social media, I definitely learned a lot. Digital marketing is much more than just social media marketing and in fact, social is only one small aspect of the digital environment.
I learned about content marketing and how you should use your online material to help people find you. I learned how to perform SEO and A/B testing to optimize your search and online presence. About your mobile presence and some of the new technologies coming to the mobile environment. I sort of know what Bit coins are now.. Sort of..
I could keep listing topics we covered but that starts to get old. Overall, one thing I feel I am really taking away is that digital marketing is always changing. New technologies come and go. Where millions of people were once gathering on the internet is now obsolete (sorry Myspace). Look at Square, the mobile payment company. They were one of the companies leading the way in creating technology to use your mobile device as a payment method and now they have dropped the project and are focusing on other areas.
Things we are doing today would have seemed crazy ten years ago. The capabilities made possible by the digital age are unbelievable. We can connect with and understand our customers in ways that people wouldn’t have even imagined in the past and it’s all possible with digital technology.
Another ten years from now we’ll be looking back and seeing that this was just the beginning. As technology advances so will our abilities in marketing and I can’t wait to see what is in store.
Throughout the quarter I’ve been writing these blog posts to not only document what I have been learning but to also practice my writing skills. A part of that includes getting views of my blog. More views means better writing. Or something like that.
Now before I post my results, I want to make note of something. The first day of class I remember my professor telling a story about how people in the past have simply posted their blog link on their Facebook and begged their friends for views and how this technique doesn’t work. Apparently I misjudged this story as my professor telling me not to use Facebook as a platform to gain views. Which was wrong. So my views aren’t exactly impressive but considering I never once posted my link on Facebook, I can’t complain.
Not bad, right? Nothing too impressive but hey, it’s my first blog. I also wrote 12,963 words (not including this post) and 14 individual posts. These posts earned me 16 followers and overall helped me improve writing. I still have a long way to go in mastering this skill of writing but simply exercising this ability has brought a sense of ease to my writing. The words seem to flow much easier now than when the quarter started.
In addition to my increased knowledge of digital marketing and a more practiced writing ability, I was able to pass the Google Analytics test and become certified in Google Analytics! It was a hard fought battle but I made it through.
So here it is. My final post of the quarter. Interestingly this is also my final quarter of college. I don’t believe any quarter has been more beneficial to my marketing education than this one and a lot of that is credited to this class. I’ve spent hours and hours reading and writing about concepts that are going to be crucial to the future of marketing. Although I still have a significant amount of work ahead of me if I want to master these techniques, I couldn’t have asked for a better class to conclude my marketing undergrad.
I have had a blast and I am actually headed into a position in marketing that is somewhat digitally focused and I expect to use many of the skills I learned during this class. You never know, maybe someday I’ll have the honor of joining the list of digital marketers that have been called upon to have a Google Hangout with the WWU digital marketing class.
Well, until next time. I’m out.